Meet Crysten

Crysten Curry is a multi-disciplinary communications professional, brand marketer, beauty expert, and fitness enthusiast with nearly 8 years of experience with leading beauty, consumer tech, and sports companies. As a seasoned copywriter and content strategist, she's a visionary force in fostering brand affinity for global brands and startups alike.

Her specialty lies in the art of storytelling, where she skillfully transforms product launches into well-executed campaigns, all while championing overlooked communities, including BIPOC, Gen Z, LGBTQ+, women, and more.

~Experience: nearly 8 years

~Based: Atlanta, GA

~Specialty: storytelling

~Sectors: beauty, consumer tech & sports

Portrait of Crysten Curry in a houndstooth blazer

A career in context

10+ Years
100+ product launches
50+ billion career media impressions
20+ Creators Developed.
Crysten Curry Portfolio Key moments

Career highlights

LYS Beauty — founding member

Sephora’s first Black-owned clean color line

Helped spearhead the launch of LYS Beauty as a founding member, becoming Sephora’s first Black-owned clean color cosmetics line.

Read in WWD

PUR — messaging lead

The industry’s largest complexion range

Led messaging behind the beauty industry’s largest complexion range to date.

Read in Allure

OkCupid — campaign relaunch

Every Single Person

Helped relaunch OkCupid’s famed ‘Every Single Person’ campaign to become one of the first companies to venture into pro-choice advertising.

Read in Marketing Brew

Brands I've helped
bring to life

Have a project in mind?

Let's talk